Friday, April 18, 2008

Promoting Your Website



Do you feel that you have a product or service that others will love to have? Perhaps having an online website is a great way to advertise your personal business. This will help others to know what products and services that you offer are, and how these products can improve their daily lives.

One of the easiest and most effective ways of promoting your website is to advertise it on several search engines. A search engine scans your website for meta tags or keywords that are related to a searchers request. Using several different key words can help more searchers hit upon your site. Applying to several search engines will increase the number of onlookers to your site, as this is the type of online searching that is used most frequently. Advertising your site online opens your site to customers at all hours of the day and night. People all over the world can browse your site and purchase items, even while you are asleep.

Printing business cards that include all of the necessary information, including your website can also draw in new clients. Shopping online is a growing trend and you do not want to be left out. Giving out business cards to potential clients or even leaving them at places such as public bulletin boards in nearby shopping centers. It may also help to include your web address to your office stationary and fliers. If this is not an option, you can print small labels on your home computer and add them to various advertisements that you send out. Add your web address as a tag line on your emails too, so that people you come into contact with will have the option to browse your site.

You may want to consider paying to have links to your site, posted on other web sites. These sites should be ones that are related to your business, but not sites that are competition to your site. Email the site that you would like to have a link from, and explain that you would like to be considered for placing an ad on their site. You may be asked to pay a small monthly fee for the link to your site, but it can be well worth it if it increases traffic to your web site, and helps to increase the financial stability of your business.

Do not forget to advertise in local area newspapers also and include your website in the ad. Many potential customers may be interested in your company, but are not sure exactly what types of products and services that you provide. Letting them browse your site before they contact you can cut down on the time that you spend on those that are not interested in what you have to sell, and allows you to focus on those that are interested in your products.

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Tuesday, April 15, 2008

To Pay or Not to Pay for Advertising


When you are looking for the best way to market your home business there are tons of possibilities, but some may end up costing you more than others. Whether you want to market yourself through the internet or through the mailbox there are certainly some methods of marketing that will be more cost-effective.

If you have just begun your home business it probably isn't reasonable to expect to advertise yourself on a local billboard. However, it is much more reasonable to post an advertisement in a local newspaper or church bulletin. Or you could print fliers or postcards at home. You could also post links to your website on certain forums online.

The only way you will really find free advertising is through word-of-mouth and some online posts. Every other form of marketing has small costs that must be allowed for. To print fliers you must purchase the paper and printer cartridges. To send postcards you must purchase the cards first and then pay for shipping. To post an ad in a newspaper or bulletin you much pay for the ad space. Even online, some sites will charge you to post your ad.

Depending on how much you are willing to pay for advertising, your sources for marketing may be limited. However, it is important to try multiple methods of advertising before deciding on the first one that shows a return. Most importantly is to remember that if the return you are earning from an ad is not enough to pay for the cost of the ad itself, it isn't worthwhile. One way to determine whether or not one of your methods of marketing is profitable is to survey your customers. When they go to make their purchase, simply ask how they heard about you.

Once you have taken a survey of your customers it will be much easier to see which marketing solutions are showing the highest return. You can save yourself some money by cutting down on the advertisements that are not showing such a high return. The money you are saving can then be reallocated to marketing strategies that you know are working well.

It will take some time to find the best marketing solution for your home business. Ultimately the best return may come from a combination of methods, so it is very important never to limit yourself to a single avenue for advertisement. The best solution will be the one that that brings in the most revenue at the lowest cost to you. To get an idea of which advertisements are helping you the most, take a poll from your customers of how they found you. This will really show you how to manage your advertisement costs.


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Sunday, April 13, 2008

Finding Your Work from Home Niche




By show of hands, who wants to go to work day in, day out for an unappreciative boss, be stuck in traffic about two hours per day, and miss many of your children’s milestones? Nobody! There is hardly anyone currently employed who does not daydream of working from home, being their own boss, forgetting about the commute, and being available to family and friends whenever possible. For quite a few, this dream translates into a reality when they start their own home business, but some have a hard time getting started; in particular, they have a tough time deciding just what to do for a work from home business.

While finding your work from home niche is not necessarily hard, it is also not as simple as it may sound. To help you along in this process, here are some things to consider when getting ready to earnestly find something to do as a home business:

What are you capable of doing that perhaps someone else does not wish to do or is not able to do? For example, changing your car’s oil and rotating its tires are things that take a special ability, but even those who have it do not always want to do it and therefore will gladly pay someone else to take these messy tasks off their hands. Maybe you have a knack for getting that television hooked up or a computer repaired after a virus attack? Are you great with kids and have them eating out of your hand at your church’s daycare? Do you have a keen eye for bargains and can ferret out deals and steals when even the hardiest shoppers are unable to save anything? All these skills take a knack that you can turn into a home business.

If a special skill does not come to mind readily, why not capitalize on a special talent you may have? Are you a fine artist and can paint portraits of dogs that are so lifelike that friends and family are always asking you for another likeness of Fluffy or Rover? Are you a great cook? Does your garden look like an oasis in a sea of gardens with dried grass and wilting flowers? Can you explain even the most complex algebraic equations to your children in such a way that they actually understand them? Perhaps you play and instrument and would not mind teaching others to do so as well. If so, you have a talent that is quite marketable!

Last but not least, if you have neither special skill nor confirmed talent, you do not need to give up! The odds are good that you will be able to base a business on doing those things everyone knows how to do but in some cases simply does not wish to deal with. For example, if you know how to put a party together, you could be a party planner specializing in children’s birthdays. Conversely, if you do not mind climbing on ladders, then window washer could be your stick. Own gardening equipment? Why not use it to cut other people’s lawns and hedges and become a gardener?


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Friday, April 11, 2008

Article Writing for the Good of Your Business




Breaking into a newspaper can be a difficult prospect. Every day, reporters and editors are pitched from a broad range of sources for ideas that range widely from the extremely newsworthy to the ridiculous. With all of this competition for what it a very limited amount of space, the chances of getting your story before the subscribers eyes can be slim. To circumvent this problem, you can concentrate on a certain type of story. A story that speaks to a certain audience but isn’t necessarily timely. This type of story is called a feature and it can be the greatest thing that ever happened to your business.

A feature is designed to be a fully developed, in depth look at a certain topic that doesn’t need to correspond to the big news of the day. Under ideal circumstances, the story could be published today, tomorrow, or a year from now with the same effect. Unlike a press release, which gives the outlines of a happening that invites a reporter to dig under the surface to find the story, a feature is to be used just as it was sent in. Of course, after acceptance a newspaper has the right to edit it to fit the space available or leave out the content seen as superfluous.

The topics for a feature range as broadly as those for any other type of story. Health and home improvement are particularly good topics for a feature because they are subjects people are interested in on an ongoing basis. If your business lends itself to one of these topics, or to the topics of travel or technology, it would lend itself just as well to a feature story. These stories also have the advantage of being used in supplementary portions of a newspaper, such as the lifestyle section or one of the special Sunday sections. If you can get your feature in to one of these, it would be twice the bargain, as it has been shown that people have more time to pursue the paper on a leisurely Sunday than any other day of the week, meaning more eyes on your story and more time to digest the content.

In order to make your feature something a newspaper will want to publish, here are a few secrets of the trade to help you better sell your content. For one, you’ll want to have an attention grabbing headline. Lacking this, the editor will create one of their own design, but will they have as much personal interest in getting people to read the story as you have? Likely not. The headline may in fact be the most important aspect of your story. Ask yourself some questions about the article, and find a headline that answers these questions in a way that summarizes the meat of the article. If you can make it clever and witty, so much the better. But don’t try to get too cute. No one likes that. Finally, the content itself should be written in a style similar to the other articles in the paper. Review an issue or two and create your article with those templates in mind.


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Tuesday, April 8, 2008

10 Tips

Here are 10 tips to consider when starting a Home Based Business. Getting your work from home opportunity off of the ground is never easy, in fact in our experiences thus far, it has been the hardest part. You have to be very organized, find a niche, and be passionate and determined when looking for other ways to expand your business and find some true business builders. From advertising, to learning the company and products/services, to finding the right fit for you, there is always something to do and pay attention to. Here our the top 10 tips we have when started your first home based business opportunity.

Our top ten home business tips have already assumed you have found your opportunity.

1.) Get Organized, get a schedule, and let nothing stop you. This was our biggest objective to overcome, we were scrambling all over the place, doing unnesscary things, and not focusing on what would help grow our business the most. Especially since you are working from home, there are always things that can be done around the house. So you must get organized, set a schedule, and stick with it so you can meet certain goals on a day to day or week to week basis.

2.) Carve out your workplace. You will find it very hard to work in front of the tv, in the kitchen, or laying in bed. To be truly successful in your desired home business you must be focused and equipped and have the ability to get away from all of the distractions around the house, especially if your a parent.

3.) Look Professional, Be Professional. This can be difficult, and was for me, because I never have been a suit and tie type of guy (that ryhmed) but I learned that a great way to expand your business is to act and look professional because people will judge you on how you act and look because that will probably show them how successful you are at your home business opportunity.

4.) Taxation as Home Business Employee. This is something we are currently doing as April approaches is learning all of the new taxing rules that apply to us who work from home on a full time basis. Learning exactly what expenses are tax deductible and how we can save on our income tax. Make sure that you get familiar with these rules and legal issues as you dont want to hurt your success by something that involves taxes.

5.) Advertising. This is a no brainer right? But some people that I have came across in my first year as an online home business entrepreneur, is that people sign up and just expect you will build it or it will happen on its own. I wish. You have to advertise your home business, and while their are many many ways of doing so, some can be expensive and some are cheap, but you have to find a special niche in doing so and find something that really works. This is a must to grow your business.

6.) Set Goals For Yourself. You joined a home based business opportunity and choose to work from home for a reason right. Probably deals with money or flexibility. Ask yourself, if I am not happy in what I was doing before, what can I do to make changes. Where do I want to be in 3 months, 6 months or a year from now after starting? Even more, how about 3 or 5 years from now? You have to be willing to work for yourself and having small and big goals to meet and accomplish will definitely help you through the tough times!

8.) Get A Website And Learn Internet Marketing. Are you internet savvy? If you are this will definitely help as the internet is the single best way for you to expand your business opportunity because you can reach so many people and dont have to always be face to face with people to get them to join. With the combination of emails, websites, and the internet marketing and growing home based businesses has never been so easy! On a sidenote, if your not internet savvy or dont even know what html stands for, thats ok too because we will help you with all of that and provide websites for all of our business builders!

9.) “Read before you Review”, or do your research! There are millions of home based businesses out there. Unless you put in the time and effort into examining these opportunities out, you may find yourself wasting hundreds or thousands of dollars joining all of these “start-up” or “over-hyped” businesses and then you will never succeed.

10.) Don’t give up, dont get discouraged. They say the average work from home business seeker will only work the business three months! To me, no wonder why so many people dont ever make full time incomes off of this because they never stick at it and the money doesnt flow the first couple of months! Chances are, if the money isnt flowing your not working to the best of your ability or you havent find your special niche yet. Three months is like a trial period, thats why you do your research and examine the opportunity so your ready to go once you join and doing anything for three months is likely not to make you rich! You have to be willing and determined to make your home business opportunity work.

Those our 10 of our tips into looking and starting a home based business opportunity. Just know that you have done the research and examined multiple opportunities, and you choose the one you are with or the one you are about to join for a reason, go back over your goals and see if it is a measurable and attainable goal!
Visit http://bizfrominternet.com for more information on how to start Home Based Business.



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Monday, April 7, 2008

Advertising Your Home Based Business

Having a home based business has many ups and downs to it. The last thing you want to worry about while trying to figure everything else out is whether or not your home based business is getting enough advertising to make a profit.

When it comes to advertising there are several different ways you can do this and some may even work better than others but you want to be sure to reach as many audiences as you can in order to provide yourself the best outcome. In this article I will provide a few different ways you can advertise your business and hopefully one, if not more, will work for you.

Newspaper Advertisement

We all have seen how powerful the newspapers are. They cover all the news, good and bad, show job listings, and even advertise businesses. Though this can be quite costly, depending on how big you want the ad to be and how long you want it to run, it is still one of today’s best methods in getting the word out there about you, your business and what you can do for the public.

Television Advertisement

This is yet another expensive, yet effective, way to get the word out. Most people in America own a television, or at the very least can find a way to view one. You know as well as I do that when you are right in the middle of the best part of your favorite show, there comes a commercial break. Commercials are where people who run businesses or offer some sort of service tell about their product(s) and try to get you to buy from them or use their services instead of someone else’s. Why not put your service out there for the public to see and decide if it is something they want or need. You might be surprised how many actually watch the commercials.

Internet Advertisement

This seems to be one of the best and most inexpensive way to get the word out about your business and the product or service you offer. The best part about it is that you can set up your company’s own website and put whatever it is that you think will help your company. Be sure when doing this though that you keep the information on your company’s website up to date with current information. Example: If you are having a sale but it ends in a week, put the information on there about the sale, but go back in a week and take the info off. You don’t want to advertise something that is not happening as you would have to honor that and may end up losing money in the end.


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Friday, April 4, 2008

Creating a Home Business Selling Items on Online Auction Sites



If you enjoy sales and want to work from home selling items you make yourself or items made by others, posting items for sale on online auction sites can be an exciting home business that you can make a steady profit from. Online auction sites have become more popular over the years as people have become savvy about how they want to spend their money. On these sites, visitors can browse through hundreds of categories and subcategories looking for items of interest. Once people find the items they want, they may be able to buy them directly from the seller, or they can bid on the item. Whoever has the highest bid wins the item.

Becoming a seller on these sites is very easy. If you have a home computer, valid email address, and accurate payment information, then you can create an online store and sell products. Since there are so many items listed on these sites you have the option of selling one kind of item, or you can sell many different types of items to appeal to a larger audience. You will also be able to sell directly to buyers or you can open items up for bid. Many online sellers create mini-stores where visitors can browse and purchase items direct.

Another aspect of this home business is that you are responsible for marketing your products on the site with pictures, descriptions, and answering customer questions. You will also be responsible for shipping the item safely to the buyer. You can add these costs into the price of your items or ask for a flat fee. Many online auction sites offer buyer different options when it comes to shipping, so you can increase your prices based on the site's options.
Building a solid reputation is important when running an online store. Customers will be able to leave feedback, both negative and positive, that other customers will read before purchasing an item from you. Always try to resolve any complaints quickly so that you can retain a positive reputation.
If you enjoy running your own business, but don't want the hassle of paying rent to open a store, hire employees, and deal with suppliers, an online auction store is a great alternative. You can shop for items in stores, yard sales, and estate sales, and then sell them to your customers. Knowing how to price these items is important because people going to these sites are looking for a bargain and if you charge too much, they will find another seller. This home business is a wonderful enterprise for those with or without a family. If you have a family, they can help by packing items and taking orders.

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Researching Home Business Opportunities Right For You




With today’s job market being diluted by outsourcing, many people are suddenly finding themselves out of a job. Sitting around the house all day worrying about what you will do when your savings is gone is not a good thing, and with the number of opportunities available for operating you own home business continually growing, many find themselves as a home business owner is default.

However, finding a business you can operate from home will take some research and should be aligned around your interests, knowledge and experience. Once you being a home business, you will need to work it as a traditional job because income from that business is what will pay your bills and keep you from going hungry. It will also consume a lot of your time and energy so it needs to be something that you like.

Most people hear, as they are growing up, that the best job in the world is the one you would do for free if you didn’t have to worry about your bills. The same holds true for starting a home business. It should be something you like to do and are willing to work at in order to pay the bills. Otherwise, it’s just another job.

For example, a person who has a lot of experience working with their hands and building things out of wood or metal may find a home business performing furniture repair or refinishing suited to their hobby. They can also create and market woodcraft items, selling them through local retailers or at craft markets, effectively having their own home business selling things they make in their home workshop.

Another example could a person who has worked as accountant for someone else for years who suddenly find his or her job has been eliminated. They can open their own accounting service performing billing and invoicing for other small businesses. Many new businesses cannot afford to hire a full-time accountant and by working with several small companies, you can create several income streams to help make ends meet.

Simply drawing on your experience and knowledge learned while working for someone else can often lead to ideas for starting a home business. In many cases, most of the work can be done at home, telecommuting with clients. In other businesses, you may have to travel to meet with clients or attend shows at which to sell your products. Either scenario will provide an income earned through your home business while paying the bills.

Before deciding to open a home business, you should check with your local zoning department to make sure there are no zoning laws against operating a business out of your home. Typically, if the business has no reason for clients to visit and no signs are posted in the front yard, there are few problems with a home business. If you plan a deluge of customers increasing traffic on your street and blocking the sidewalk when they visit your shop, you may have to rethink your home business efforts.


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Thursday, April 3, 2008

Understanding The Real Cost Of Free Websites

There are numerous offers on the internet that promise to provide you with a free website from which you can make a ton of money, selling their products or services. That’s right, at no cost to you, the company will accept you as a distributor for their products and give you a website and any sales that come from your site will result in a huge commission check. On top of that, if you can recruit more people to accept their free website, then you can receive a commission on their sales as well.

All of this is free and sounds good on paper, but when reality sets in you will soon learn that there is no such thing as a free lunch, or website. Yes, most of these companies will give you a free website, a replication of their own site and it will be configured with your name or company name on the landing page. It will also track the visitors that place orders through your site and yes, they will pay the promised commission. The challenge for you is getting visitors to your specific website.

This is when the free website begins to cost money. For sake of argument, consider a company sells vitamins and you are now a vitamin distributor for its brand. Chances are, you have joined a group of more than 100 other websites selling vitamins for the same company and you all have the same title on your website. A person searching for the company name may end up with a choice of 50 or more sites with the same name as a result of their search, and research shows that most user only look at the first 10, and in rare cases 20, of the top search results.

The odds of a search making your site one of the top searches is extremely low so you will have to become involved in network and online marketing just to make your site standout. Additionally, if you did manage to recruit others into the program, you have added to the competition. Print advertising that includes your specific website name may work, but most internet savvy users know that anything past the “/” in a site name is usually meaningless.

Your site’s name for tracking purposes is for instance, www.vitasales.com/urname and people only type in vitasales.com, they will end up at the company’s main website. You did the advertising and will receive none of the financial benefit because the sale did not come from your site.

You can spend more money by producing articles about the benefits of vitamins, with a signature link that includes your web address, but most free distribution articles are not picked up. Paying for distribution to a few hundred potential users increases the chance of them being used, and while the cost may be small, it will need to be recurring if you hope for any type of success.


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